Sustainability Lab


Sustainability Lab fosters research and knowledge-based education, training, and consulting to help students, companies and public organisations to respond to dynamic challenges and requirements that sustainability agenda present.

Our mission is to create and deliver the most innovative knowledge and solution to empower managers and leaders everywhere to think innovatively and take action, professionally, and personally, so that humans and nature can thrive for generations to come.

We have adopted a multidisciplinary approach to create knowledge, examine critical problems and find innovative solutions for companies to achieve economic, social and environmental sustainability at both micro-foundation level (human, product, micro components and organism level), firm level ( i.e. business model and competitive strategies), system level, global value chain level, industry level, and country level.

We also apply multiple perspectives, (i.e. technological, social, management, financial, innovation, and strategy perspectives) in understanding, assessing and solving the problems for companies deriving from sustainability requirements in domestic and global context. Our focus is on enhancing livelihoods, improving life choices and opportunities and supporting innovations to improve the sustainability of communities  and the planet at large.


Sustainability Lab helps companies to assess and earn sustainability capability by offering research-based knowledge to stay competitive and legitimize to market and institutions. Furthermore, we assist in designing sustainability-driven business modelling strategies considering the current and future market trends, opportunities, and the changing institutional requirements for all types of products, processes, innovations and commercialisations.

Our diverse team applies innovative and multidisciplinary research to uncover the complex dynamics of human-institutions-nature relationships. In doing so, we are working to address the real-world problems posed by global market and climate change, and aim to help guide communities and organisations towards thriving and resilient futures.

Our board of governance ensures that stakeholder interests are aligned in the research-based value creation and delivery process without bureaucratic hassles. 


  • Circular economy and sustainability capability
  • Sustainability-driven business modelling strategies
  • Development projects related to social innovation, system innovation, and environmental sustainability
  • Inclusive development and improving life choices
  • Upgrading, capability development, responsiveness in global value chain
  • Corporate social responsibility, ethics, and responsible management
  • Legitimacy development and sustainability in different business systems in emerging economies.
  • Modular, architectural, and radical innovation in relation to sustainable product development
  • Artificial intelligence, Automation, and sustainable adaptation and competitive capability development 
  • Sustainable strategic management in international business
  • Sustainability strategy road map
  • Sustainable global strategy, non-market strategy, and competitiveness
  • Impact of climate change, responsiveness and resilience of companies and suppliers
  • Renewable energy planning, innovative business modelling, and system development
  • Green marketing and green financing
  • Building future leaders for sustainable business



  • Rana, M.B. and Tajuddin, S.A. (2021) Circular Economy and Sustainability Capability: The Case of H&M, Accepted In (Ed.), UPGRADING THE GLOBAL GARMENT INDUSTRY: INTERNATIONALIZATION, CAPABILITIES AND SUSTAINABILITY- New Perspectives on the Modern Corporation series, Edited by Mohammad B. Rana and Matthew M.C. Allen, Edward Elgar, UK, 2021.
  • Boje, D.M. and Rana, M.B. (2021) Defining Sustainably-Driven Business Modeling Strategy with a ‘storytelling science’ Approach, Under Review, In (Ed.) “Handbook of Sustainability-driven Business Strategies in Practice”, edited by Stefan Markovic, Cristina Sancha, and Adam Lindgreen, Edward Elgar, UK.
  • Park, E.,  and Gachukia, M.K. (2020) The Role of the Local Innovation System for Inclusive Upgrading in the Global Value Chain: The Case of KenyaGAP in the Kenyan Horticultural Sector. The European Journal of Development Research.
  • Rana, M. B., & Sørensen, O. J. (2020). Levels of legitimacy development in internationalization: Multinational enterprise and civil society interplay in institutional void. Global Strategy Journal.
  • Bettinazzi, E. L., Massa, L., & Neumann, K. (2020). Sustainability as a Competitive Tool for the Brave? Or for the Best? A Behavioral Theory Perspective. Organization & Environment, 33(3), 408-436. doi: 10.1177/1086026619839364
  • Poul Houman Andersen and  Lars Esbjerg (2020) Weaving a strategy for a base‐of‐the‐pyramid market: The case of Grundfos LIFELINK, Business Strategy and the Environment,
  • Christensen, JL (2020). Assessment and reporting of environment and climate-related risks and impacts on financial markets - Denmark: Assessment and reporting of environment and climate-related risks and impacts on financial markets - Denmark. (+ contributions to the total report) . In K. Möllersten, & L. Källmark (eds.), Assessment and reporting of environment and climate-related risks and impacts on financial markets: A Nordic pre-study (Bind 2020-510, pp. 20-25). TemaNord. TemaNord, Nr. 510, Bind. temanord2020-510
  • Jørgensen, K. M., & Boje, D. M. (2020). Storytelling sustainability in problem-based learning. I R. V. Turcan, & J. P. Reilly (red.), Populism in Higher Education Curriculum Development - Problem Based Learning as a Mitigating Response, In
  • Roslender, R., Monk, L., & Murray, N. (2020). Promoting greater levels of employee health and wellbeing in the UK: how much worse do the problems have to get? In R. Aguado, & A. Eizaguirre (Eds.), Virtuous Cycles in Humanistic Management: From the Classroom to the Corporation (pp. 135-149). Springer Publishing Company.
  • Christensen, J. L. (red.), Gregersen, B. (red.), Holm, J. R. (red.), & Lorenz, E. (2020). The Danish National System of Innovation in Transition: Globalization, New and Emerging Technologies and Sustainable Development . Routledge.
  • de Boer, L. , & Andersen, PH (Eds.) (2019). Operations management and sustainability: New research perspectives . Palgrave Macmillan.
  • Andersen, PH , & De Boer, L. (2019). Sustainable operations management (SOM): An introduction to and overview of the book. I Operations Management and Sustainability: New Research Perspectives (pp. 1-12). Palgrave Macmillan.
  • Gregersen, B. (2017). Role of Universities for Inclusive Development and Social Innovation: Experiences from Denmark. In C. Brundenius, B. Göransson, & JM Carvalho de Mello (Eds.), Universities, Inclusive Development and Social Innovation: An International Perspective (pp. 369-385). Springer.