Mission

Regional Relevance & International Impact through research, education, and industry collaboration.

Vision

With a strong anchoring in problem-based learning and interdisciplinarity, AAUBS is a responsible business school. We dare to take chances and initiate something new
when we believe it makes a positive change. AAUBS is a place where we as students and colleagues feel at home and are motivated to pursue our academic aspirations.

In response to these transformations, it is today’s norm that we as a business school take a larger societal responsibility through our research, education, and industry collaboration. Profit alone no longer suffices; there must be space for more humanizing and critical-reflexive approaches to business. Our students want to be part of organizations where values, ethics, and meaning drive business and where diversity and flexibility is ingrained in the organization. We are proud that these
values motivate the future generation of economists and business administrators. Thus, we work with using the ESG tools, generative AI systems, and deep knowledge, and align them with economic growth and personal, organizational, and societal values to build more sustainable organizations; we do so not to comply with regulations, but to drive progress.

Our unique value proposition is that we are a research institution, where knowledge and solutions grow from societal challenges. We know from experience that combining a problem-based learning approach with our ability to work interdisciplinary as researchers and students is the best way to solve the multi-faceted real-life challenges, we face nowadays. We also know that change takes time as societies alter only incrementally. Thus, parts of understanding, adjusting to, and influencing the New Normal also revolves around making room for resonance, slow progress, and—what we really find significant—lifelong learning.

The 2025-2027 strategy for AAUBS addresses these changes and society’s complexity. It lays out how we proactively and constructively engage in shaping the New Normal of business schools through focusing on quality, progress, and professionalism in research, education, and industry collaborations. In the three strategic priorities chosen for 2025-2027, we have made space for exploration and exploitation and, not least, room for joy, fulfillment, and personal growth. The chosen strategy is an opportunity for our students, collaboration partners, and ourselves to push our boundaries to make a positive impact.

Strategic Priority 1: A Commitment to Being a Professional Business School

Securing a vision-driven culture and structure anchored in continuous learning and improvement by becoming an AACSB accredited business school, advancing professional development, ensuring accessible information, and leveraging AI to drive innovation and meet stakeholder needs.

Strategic Priority 2: Revitalize Problem-Based Learning within Business and Economy

Revitalizing problem-based learning (PBL) to adapt to educational changes, create humanized learning spaces, embed PBL in student-industry collaborations, and develop the AAUBS Regional Barometer to enhance regional competitiveness and strengthen AAUBS’ unique value proposition.

Strategic Priority 3: Nurturing a Strong Research Culture

Investing in the backbone of AAUBS as a research institution through capacity and competence development, strengthen industry collaborations at Ph.D. and postdoc levels, and prioritize high-risk, high-reward research to drive innovation and societal impact.