Students in the Social Data Science semester at Aalborg University Business School

New master’s programme in Business Data Science

From the autumn of 2022, Aalborg University Business School (AAUBS) offers a new master's specialisation programme which will teach students how to apply computer science and machine learning techniques in companies and organisations.

Companies are increasingly in demand for people with skills in computer science and machine learning who can make them more competitive and spot new business opportunities. Aalborg University Business School is now meeting this demand with the new Economics and Business Administration master’s specialisation programme in Business Data Science.

- Businesses are becoming more and more digitized and data driven. The Business Data Science programme is precisely aimed at educating experts in the field who can apply their skills in practice for the benefit of the business community, explains Jens Holmgren, Vice Head of Business School for Full Time Studies at Aalborg University Business School.

Focus on business challenges

The master’s specialisation programme in Business Data Science prepares graduates for a career in a range of data-driven business areas, ranging from business analysis and data-driven decision-making to the application and implementation of machine learning and artificial intelligence in business development and entrepreneurship.

All educational activities in the programme are based on problem-based learning (PBL), which means that, for example, cases and lectures are based on real challenges in companies and organisations.

- The programme focuses mainly on the practical application of data-driven methods rather than the underlying mathematical concepts. Students will have the opportunity to explore how computer science techniques can be used in established companies and to develop new companies, explains Roman Jurowetzki, Associate Professor at Aalborg University Business School and lecturer on the programme.

View a description of the Business Data Science study programme.


Contact

Jens Holmgren, Aalborg University Business School, phone: +45 6115 0143, email: jens@business.aau.dk  
Roman Jurowetzki, Aalborg University Business School, phone: +45 9940 2738, email: roman@business.aau.dk
Daniel Hain, Aalborg University Business School, phone: +45 9940 2724, email: dsh@business.aau.dk

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