The conference at the Comwell Conference Center in Rebild and was attended by 72 participants from 23 countries from various parts of the world. It comprised of four keynote speeches delivered by Professors Naresh Malhotra, Jean-Francois Hennart, Pervez Ghauri and Alexander Brem. There were also three panel sessions on Marketing in Emerging Markets, Innovation and Sustainability in a Theory and Business Perspective. Sixteen parallel paper sessions took place with fifty-three papers.
Three Danish firms were presented in a business session, namely Dansk Energi Management & Esbensen, Højer Møbler and Bang and Olufsen.
At the conference there was a meet the editors session in which the following journals were presented:
- Review of Marketing Research by Professor Naresh Malhotra, Editor in Chief, Georgia Tech, USA
- International Business Review by Professor Pervez Ghauri, Editor in Chief, University of Birmingham, UK
- International Journal of Innovation and Technology Management by Professor Alexander Brem, Editor in Chief, FAU, Germany
- European Journal of International Management, Professor Svetla Marinova, Senior Editor, Aalborg University, Denmark
- African Journal of Economic and Management Studies by Professor John Kuada, Editor in Chief, Aalborg University, Denmark